The Charming viking answered question one well enough. I think I can add a we bit more value than him on the some of the others.
2: Service Operations Management in BAU would be a critical one, however governance cannot be applied to just one module, it should be taken into account when designing every single module, some more than others, Change Management would be another key one, where as request fulfillment would need little more than properly designed processes and could run and run without a huge amount of change or governance.
3; Each employee can add to a process as part of CSI, feedback from everyone is vital to improve a service. Mid managers would filter out the moans from the valid feedback, and upper management would make the final decision on acting on the proposed changes. Get everyone trained up at least to foundation level and they will be vital to CSI.
4: Tons... Profit mainly by improving services and reducing waste, good processes also make for happy employees.
5: Assuming a single ITIL process running solo will improve things, ITIL works by each process handing over to the next through the account lifecycle, it is better to have all the services in a simple basic form than invest heavily in just one.
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