What is demand management ?

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dangquan09
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Sun Aug 04, 2019 5:31 am

Is it a process of controlling and influencing the demand of a service that a service provider provides to its customers.
OR
Is it the process of identifying patterns of business activity to be able to predict an untapped opportunity in the market or influences the market by creating a demand for a previously non existing service

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tedderpd
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Mon Aug 05, 2019 7:13 pm

Both! (Although I would clarify that demand management may indirectly identify the need for new service package/model by providing demand information (ie Patterns of Business Activity or PBA) to portfolio management for evaluation, not necessarily *create the demand* for a new service.

Demand management provides input to capacity management, by understanding the PBA for a service, and develops plans for how to manage demand when resources are over-utilized.
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